How to Use MatchMade to Generate Real Estate Leads
Real estate professionals often have a problem that isn’t a lack of properties—it’s visibility.
Real estate professionals often have a problem that isn’t a lack of properties—it’s visibility.
You may have dozens or even hundreds of properties in your inventory, but some eventually become “sleeping listings.” They sit in spreadsheets, old Facebook posts, chat messages, or folders and are rarely seen by the right buyer, tenant, broker, or client.
MatchMade is built to change that.
MatchMade is a real estate technology platform designed for agents, brokers, property owners, and clients to organize, market, discover, and match real estate listings with actual requirements.
Our goal is simple: turn your existing inventory into new opportunities.
How Do You Generate Leads with MatchMade?
The process is simple.
1. Add or Share Your Listing
Create a structured listing on MatchMade with important property information such as location, property type, price, size, features, and other relevant details.
Once your listing is live, you can easily share it with agents, brokers, buyers, tenants, and potential clients.
Instead of sending an unstructured property post, you can send a dedicated listing page designed to present the property clearly and professionally.
2. Use a Lead Form Designed for Conversion
Every listing can be used as a lead-generation tool.
MatchMade uses a streamlined inquiry experience designed to reduce friction and encourage interested prospects to take action.
Rather than simply displaying a phone number or email address, your listing can guide interested users toward requesting details or expressing interest in the property.
The result?
More meaningful inquiries—not just more views.
3. Activate the Matching Network
This is where MatchMade becomes more than a traditional property listing website.
When your listing is eligible for the Matching Network, MatchMade can help identify potential matches between your property and relevant requirements.
Instead of waiting for someone to randomly discover your listing, the platform is designed to help bring the right property and the right requirement closer together.
The Secret Sauce: Visibility
A great property listing is only valuable if people can find it.
To maximize your property's exposure, make sure your listing is:
Public
Eligible for the Matching Network
Complete with accurate property information
Optimized for search engines
You can also promote your listing through your own marketing campaigns and advertising channels.
The more relevant visibility your property receives, the greater the opportunity to connect with potential prospects.
Get Free Traffic from Search Engines
Your MatchMade listing can also be discovered through search engines such as Google.
We structure and optimize property listings to make them easier for search engines to understand and index.
This creates another potential source of organic traffic without relying entirely on paid advertising or social media.
Your listing can continue working for you even after you've posted it.
Turn Your Sleeping Inventory Into Opportunities
Think about your existing database.
How many properties are sitting in spreadsheets?
How many listings have you posted before but forgotten?
How many properties could potentially match a requirement you haven't seen yet?
That is your sleeping inventory.
MatchMade helps bring that inventory back into circulation by making your listings easier to manage, discover, share, and match.
Start Turning Your Inventory Into Leads
Whether you're an agent, broker, property owner, or real estate professional, MatchMade gives you another way to put your inventory to work.
List it. Share it. Match it. Close it.
Learn more about MatchMade or get in touch:
MatchMade
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